History the Sabrita´s company

HISTORY

It was founded in 1943 by Pedro Marcos Noriega as sweets and select products in the city of Mexico. They produce and sell French fries, corn fritters and snacks, based on a small distribution network, supporting transporting and selling cycling as "Tasty and fries".

In 1966, a year after Frito-Lay and Pepsi-Cola Company merged to form Pepsico, in which, Sabritas was purchase from then, started the modernization of its processes and the expansion of its distribution channel.

On March 21, 1968, opens its first plant in the colony Industrial Vallejo, in the city of Mexico, then click on September 22, 1972, opens its second plant in Guadalajara, Jalisco, in November 15, 1980 the third opened in Saltillo, Coahuila, in 1991 opened two new plants in Ciudad Obregón, Sonora and Mexicali, Baja CaliforniaThis last initially for export to United States, where it already then the company expands to other countries, since 1996 opens a plant in mission, Texas, United States, in 1999 opened a massive plant in Ixtaczoquitlán, Veracruz and finally, in 2003 opens the second plant in Mexicali, Baja california, to meet the demand of the American market.

TODAY

Sabritas is the brand under which brands of Pepsico Frito-lay in Mexico products are your property in 1966, PepsiCo invests in the company, such as Cheetos, Fritos, Doritos and flyers is also the name of French fries, although in United States, the product is called "Frito-Lay". It also has several local products such as Crujitos, Rancheritos and Sabritones. Sabritas controls around 80% of the market for junk food in Mexico, while as the main competitor of the company, Barcel (of Grupo Bimbo) which has 12% of the same.

The era of the «Flamin Hot»

From 2000, in Cheetos has innovated on the flavors, some were successful, other flavors were renewed or simply disappeared in 2005, leaves Cheetos "Flamin Hot", but lasted much due to the picoso which was the product although they fortunately ceased to exist in 2006. In 2009, returns the product, but already then out several "Flamin Hot" products such as Crujitos, Doritos, Tostitos, Kkwates and later Sabritas and Ruffles apart from Cheetos, creating the first line of products of the same flavor, but already then Barcel launches the same taste experiment by changing the name of "Fire" on products such as Takis, Chip´s and Hot Nuts.

Mission

Our mission is to be the first company of consumer products worldwide, focusing on the production of convenient foods and beverages. We try to provide adequate economic benefits to our investors as we provide opportunities for growth and enrichment to our employees, business partners and communities in which we operate. In everything we do we act with honesty, fairness and integrity.

Vision

-Take care of our customers and consumers and the world we live in.

-Sell only products we can be pround only

-Talk honestly and frankness

-Balance the short and long term

-Biodiversity gain and inclusion

-Respect others and succeed together

Role and activities of employees

• Promote the develoment of the communities where we operate.

• Generate paying jobs.

• Contribute to the development of the Mexican economy.

• Projects and collaborate with Mexican Institutions.

• world leaders in food and drink: we are in 200 countries.

• In Mexico generate more than 70,000 direct jobs and over 500,000 indirect.

• Support the countryside and small businesses: more than 1,000,000 families.